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Top Fashion Trends of '10

The definitive guide to the bridal fashion of 2010. By Rachel Sandall

If there’s one word to summarise bridal fashion for 2010, it would be exuberant. Bridal designers have decided not to succumb to the doom and gloom of budgets and depressed economic climates, and instead give us floral embellishments, garden prints and a downright (almost decadent) abundance of fabric.  A flip through this year’s catwalks shows extravagant ball gowns, diamante finishes and frilly bows galore, enough to bring a smile to any recessionista-bride.

The style experts here at B Magazine have trawled through hundreds of dresses and designers to bring you the cream of the crop in this year’s bridal fashion. Below, you will find trends that we believe will transcend the season and will work for the real bride, no matter what your style or body type.

As always, our biggest piece of advice for brides looking for their wedding gown is to keep an open never know what works till you try!

Trend: The Unfinished Look

Why we love this trend...

Some dresses coming down the bridal catwalks looked more like an unfinished art project than a couture design; featuring raw and rough edges, three or four different textures and a decadent amount of fabric. Although this rough look is definitely unique, we think there is something about the unfinished design that comes across polished and stylish. This trend has to be done well. It’s one thing for couture designers to perfectly assemble a design that looks unfinished, it’s another for you to get some scissors and give it your best shot.


To make this look work, one part of the dress needs to be structured or form fitting, this will give a bit of balance to the chaos!


Trend: One Shoulder

Why we love this trend...

One shoulder dresses manage to perfectly combine the classic with the modern and chic. If you have great shoulders than don’t be afraid to experiment with a slinky mermaid cut with a one shoulder strap, you might just fall in love!


Necklaces usually don’t work with the one shoulder; if you do choose to wear one it should be understated.

One Shoulder

Trend: Garden Glamour

Why we love this trend...

Bridal designers brought the beauty of a summer garden to their 2010 designs by adding butterflies, floral embellishments and prints to their gowns. This is the trend for the bride who wants to bring romance to her look through garden inspired details, perfect for the spring or summer event!

Tip!If you are not so sure about a butterfly encrusted dress, try a more subtle approach and get a fresh flower for your hair.


Trend: Black on White

Why we love this trend...

Something about a black accent against a shade of white is catching the eye of brides and designers alike. Whether it is black gloves, a black sash or black jewellery; black on white seems to be a trend that easily translates from runway to real bride.


Black works best on dresses that are shades of cream and ivory, not snow white.


Black and White

Trend: The Short Dress

Why we love this trend...

The short dress is perfect for the bride who wants two wedding gowns, one for the ceremony and one for the reception (because having only one is so 2009). Wining, dining and tearing up the dance floor will be much easier in one of these short little numbers. Plus, you get to show off those tanned and toned legs you have been working so hard for!


Half the success of this look is choosing the right shoes to go with it; so find your stiletto soul mate, get a pedicure and dance the night away!


Trend: The Bow

Why we love this trend...

Full and voluptuous, droopy and satin, small and delicate or big and obvious; there is a bow in 2010 for every bride. The well placed bow could be just the detail your dress needs to bring it from ordinary to absolutely fabulous. The best example of bows was seen by the queen of sashes herself, Vera Wang. Her 2010 collection featured giant, oversized, and sometimes coloured bows on nearly every one of her designs.


A tasteful bow is the perfect way to accentuate a waist or bust and add that extra detail to a simple dress.



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