Blog entries tagged as "exclusive-designer"

Irish Designer Week: Sarah Foy Designs

Wednesday 1 February 2022 - Supplier Spotlight, Fashion - Tags: wedding-dress, exclusive-designer, irish-designer, irish-designer-week, sarah-foy

Sarah Foy is a home-grown talent. At Sarah Foy Designs she crafts fresh and exclusive bridal designs dreamed up and created in her personal studio in Clontarf, Dublin. As part of Irish Designer Week, WeddingsOnline editor Karen Birney speaks to Sarah about her influences and methods and why she thinks the future of the Irish design industry is in the hands of the designers themselves.  

Sarah Foy's work has long been influenced by her years of travel, her immersion in the wider fashion industry and her experience elegantly dressing women in all their many forms. Her hand-made, one-of-a-kind, often eco-friendly gowns are born of a desire to create something timeless and familiar, yet fresh and distinctive.

“Simple, soft, feminine silhouettes really inspire my work,” she says. “I love designing pieces that at their core are elegant, but ultimately unique in some detail,”  

This year, Sarah is looking to the laid-back glamour and elegant simplicity of the roaring 20s for inspiration.

“I have been influenced a lot this year by 1920s glamour,” she says, noting a penchant for liquid satins and detailed embellished pieces. “The effortless sophistication of that era really works well in bridal and evening wear.”

Sarah’s unique designs are a process, one that she strives to make exciting and pleasant for both her client and for herself.

At her little-piece-of-bridal-paradise in Clontarf, Sarah holds private one-to-one consultations where she invites brides to share their individual style, ideas, hopes and expectations.

A Partnership

The entire process is a partnership, a joint venture between bride and designer, where the bride's ideas are encouraged, her mind opened, and in the end, her dreams made real.

From the initial sketches, design selections and mock ups, to adjustments, fabric selections and final fittings, Sarah thoroughly examines the fit of the garment, so you feel flawless and confident when it comes to your moment to shine.

“We dress brides to suit their shape, style and personality,” says Sarah. “This makes one of the most important aspects of any bride's wedding day also one of the most enjoyable. “

When the cut is finalised, those extra delicate details are added in the form of individually covered buttons, hand beading and intricate lace embellishments. “We create a unique piece for each client,” she says, “spending time on the small details and always trying to consider the overall look for the day rather than just the dress we create,” says Sarah.

Sarah’s personal wedding service doesn’t stop there, she also designs for mother of the bride, bridesmaids and flower girls. What better person to entrust your mother and best friend to than another woman who knows you style intimately and will be with you every step of the way? "These outfits and dresses are all created to blend with the overall look of your wedding,” she says.

Buying Irish

“The bride’s focus should firstly be finding the dress for her,” Sarah replies when asked if a bride should consider buying Irish designs. “If that dress is Irish made then it is an added bonus."

Sarah believes the future of the Irish design industry however is in the hands of the industry members themselves. “I think as Irish designers, we need to ensure that customer service and high quality standards co-exist with the most innovative Irish designs,” she says.

To make an appointment with Sarah, phone 086 1780220 or email [email protected]

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